Rose’s Round-Up Newsletters are fascinating factual tales and stories on South African history by Rose Willis. Rose also better known as “Karoo Rose” publishes a monthly newsletter mainly covering snippets of Karoo history. We provide an online archive of her newsletters.
For almost three decades now Rose’s Round up has delivered a monthly “breath of the Karoo” to its readers. Over the years it has shared the spirit of the dryland with a wide cross section of readers. You can subscribe to Rose’s Round-Up by emailing her here for a small fee of R200.00 for 12 e-mailed copies
Initially, bashed out on an aged manual typewriter its 4 A-4 pages were sized down to an A-5 format and then photocopied double-sided onto one A-4 page to save costs. This was an economic necessity as there was no communications budget and the aim of the newsletter was simply to inform six town clerks of promotional plans being brewed by the then new Central Karoo Regional Tourism Office. The first copy was delivered to the office of the Beaufort West’s town clerk and almost instantly he requested a “couple of extra copies to pass around to council members”.
Only 10 copies of the first issue were initially printed. Then, more councillors asked for copies, a press mailing list was compiled and requests rolled in from former residents and those interested in the Karoo. The publication was designed to be quickly read over a cup of coffee; its mission was to inform and educate and in so doing to encourage market development. Despite its humble image and being strange by the standards of the glossy and glitzy promotional material of the day and it soon proved itself to be a winner. Among the first notes of praise was one calling Round-up the “cutest” news sheet in the country. Readers began to copy Round-up and send it to friends and family across the country and abroad, where for many it was a link with home. Round-up quickly grew into a powerful, respected marketing tool, it encouraged the establishment of guest houses and helped create a farm holiday association and by December, 1993, it had encouraged a professor from a Russian University to visit and spend a few days on a guest farm. In 1994 it assisted the United Nations delegation who came to see that the elections were free and fair. In June 1996 Round-up was elected as the top municipal communications tool in South Africa. An official was presented by the premier of the Northern Cape in Kuruman to the sound of Tina Turner’s “Simply the Best”.
Old residents loved it. They began to share memories which were published and this led to more and more stories flooding in. Historians and family history researchers began to ask for help. Requests were published and as answers rolled in, the information was published and much original and “lost” information was re-gained. Experts gladly shared their knowledge and all talks and seminars given were covered. Round up was a knowledge pool into which students could dip at will. It even helped a Texas school boy create a winning class project on Professor Chris Barnard.
Within four years, Round-up’s circulation had grown to such an extent that mailing costs threatened to kill it. A nominal postage was requested and despite smirks, the publication went on to build a huge base of paid subscribers as it carried stories about the Karoo to readers by post and email in 24 countries, which included England, the United States, Russia, Scotland, Canada, Brazil, Turkey, India, Australia, North Korea, Japan, Zambia and Zimbabwe as well as many places in South Africa. Readership was (and still is) all but impossible to calculate as many readers pass it on, copy, fax or email it to friends, relations and business associates.
And when the time has come to pop a cork and let the bubbly flow – when Rose’s Round-up has reached its 100th issue – nostalgia overwhelmed many readers and took advantage of wandering off down memory lane to recall unforgettable boating days at Beaufort West’s Springfontein Dam, strolling along Lover’s Lane to steal a kiss, picnics at the Waterfall or in the poplar grove on Molteno Pass. Some remembered playing truant and drinking ginger beer, “or was it sherry” in the bushes on the banks of the Gamka River, others remembered ‘borrowing” cars, while yet others told of dreadful schoolboy pranks dating back to the days of outside loos and bucket toilets.
On its centenary a reader in India, wrote: “This country is so crowded and noisy that I look forward to Round-up. Each issue brings the tranquillity and freshness of the Karoo’s calm open spaces to this busy place.” A UK reader said: “Every issue offers a feast of reading and each seems better than its predecessor. We love the breath of fresh Karoo air each Round-up brings to grey old London!” from Germany came a note saying “each Round-up brings the magnificence of the Great Karoo to Europe.” And in the United States, a former Laingsburg lass said: “I am overjoyed each time Round-up pops up on my computer screen. Each issue is so full of zest and flavour I can taste and smell the Karoo as I read.”
Local readers also added their congratulations A Hanover resident, wrote: Round-up has been a source of joy for many years. I remember receiving it when I worked in the mining district of central Johannesburg. Each issue carried me to a place where I never thought I would ever live. Now I am here. God bless it and you!” “There’s nothing quite like Round-up it’s the best tourism newsletter in the country,” says radio journalist and travel writer. One wag quipped: “Round-up may well be the name of a weedkiller, but this Round-up has promoted nothing but a growth of interest in the Karoo,” Tourism operators were also very complimentary and one said: “The planet would just not be the same without it!” he wrote.
Then Rose’s life partner died and she left the Karoo, but Round-up came with her. She re-located with her family in Bloemfontein where she broadened the base of the publication to cover the whole of the dryland and this once again encouraged the readership to grow. With the philosophy of the Pen is Mightier than the Sword, under the banner of a little knight in a tin suit who brandishes a pen and spurs his cynical horse, Round up too continues ever onward.
You can read all about Rose here and subscribe to her newsletter latest Rose’s Round-Up for a small fee.